There's been a lot of fantastic toy premiums that came in cereal boxes over the years--especially prior to the 1990s--but the Freakies rank as some of the all-time greatest. I first did a very bare-bones post about Freakies in the early days of this site, but after finally getting the last two figures from the set I needed (shout out to Nik of scary-art.com for helping me out!), I figured it was time to cover these classic little weirdos in greater detail.
First, the basics:
- Freakies figures came in boxes of a relatively short-lived cereal of the same name. Freakies cereal was produced by Ralston and available in the U.S. from 1972 to 1976.
- Seven different Freakies figures were made, each in a single color and representing a specific creature from the story that was created to go along with the products. According to the Freakies Wikipedia entry, "in the mythology of the Freakies, the seven went in search of the legendary Freakies Tree which grew the Freakies cereal. They found the Tree, realized the legend was true, and promptly took up residence in the Tree which then became the backdrop for all the TV spots and package back stories."
- The Freakies were created by Wells, Rich, Greene advertising agency, with Jackie End at the creative helm of the project. There is a site all about the Freakies and their back stories, including a letter from Jackie. Sadly, she passed on in 2012 (from what I could tell, she had been battling cancer).
- The Freakies characters were called BossMoss, Cowmumble, Hamhose, Goody Goody, Snorledork, Grumble, and Gargle, and each was made to have a distinct personality. We'll take a closer look at them individually below.
- The figures were made of hard plastic, although rarer soft rubber versions in green and orange colors exist. You can see a photo of the rubber versions here.
- In addition to the figures, other Freakies merchandise was produced, such as patches and toy cars.
Okay, now let's look in detail at each of the seven Freakies. All of the information about the traits of each character is taken from the bios on the Freakies website linked above:
Here's BOSSMOSS, and just as his name implies, he's the leader of the group. This lumpy, big-mouthed guy was produced in a medium green color and a leader-like pose.
GARGLE is the most intelligent of the Freakies. His figure also happens to be one of my favorite sculpts from the set. I love his bumpy body and oddly-shaped head, which kind of looks like a clam with eyes on top of it. I also really like his plum-purple color.
The tentacled HAMHOSE is possibly the most bizarre-looking of all the Freakies. In the background story, he was known as the shyest. While the sculpts of all of the figures deviated somewhat from the cartoon designs of the characters, Hamhose is probably the most different from his two-dimensional inspiration. The figure is much creepier!
Pink character GOODY GOODY is one of the two female Freakies. She's the goody-two-shoes of the group. Strangely, while this plastic figure was sculpted with a base, the rare rubber version of Goody Goody has no base. There was also a second unique figure of Goody Goody produced, wearing a fruit hat on her head. It was released in "Fruity Freakies" cereal boxes.
GRUMBLE is another really odd one (not that they all aren't odd). This orange guy is sort of crab-like in his head/body, and frog-like in his legs/feet. His key personality trait is that he's grumpy--sort of the buzz-kill of the group. Another one of my favorites. He just looks so damned cantankerous, and I love that.
COWMUMBLE is the second female Freakie. She's supposed to be the kindest of the group. This is an interesting sculpt. I'm not sure if she's supposed to be sucking on her thumb, or what. Also, along with Goody Goody, it's one of the only figures sculpted with a base.
Finally we've got the blue guy, SNORKLEDORF. He's the vainest of the Freakies, who thinks he's better looking than everyone else. I guess in Freakie-land, the three-legged blobs with snouts are the lookers.
And that does it--all seven Freakies. I'm a big fan of these figures, and the creativity of the characters and overall story in general. I kind of wish I was around when these were in cereal boxes so I could experience the joy of busting open boxes to try to put together a set.
What about you? What do you think about the Freakies?